“CEO’s Simple Trick on Earnings Calls: Saying ‘I,’ ‘We’ and ‘Us’,” The Wall Street Journal, August 7, 2017 R1. Do CEOs control their use of “I” and “us” to manipulate your response? If they are doing this, who else is massaging their language to influence you?
Are you a critical listener? Does the content of the information delivery affect your reception? Do people other than CEOs do this?
There are people who make a living teaching others how to do this. Sometimes for crisis response, sometimes for news broadcasts.
Is this information governance? Is someone controlling how you get information?