Death of polling?

Following up on the previous post.

“Pollsters Face Hurdles in Changing Landscape,” The Wall Street Journal, November 11, 2016 B1.  Possible answers to why things were so wrong:

  • Move from landlines to cellphones and internet
  • Fewer people willing to answer surveys
  • Assumptions pollsters make about who’s going to vote
  • Sample size
  • Reliance on poll methodology from 4 years ago
  • Who’s willing to answer questions
  • Technologies used more by millennials than older folks
  • Building an accurate sample is hard

Other than employing lots of folks, filling a lot of “news” presentations, and disturbing a lot of dinners with yet another phone call, what is polling worth?  “‘It’s going to go away in its current form.'”

Advertisements

Leave a comment

Filed under Access, Accuracy, Data quality, Information, Reliance, Value

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s