Death of polling?

Following up on the previous post.

“Pollsters Face Hurdles in Changing Landscape,” The Wall Street Journal, November 11, 2016 B1.  Possible answers to why things were so wrong:

  • Move from landlines to cellphones and internet
  • Fewer people willing to answer surveys
  • Assumptions pollsters make about who’s going to vote
  • Sample size
  • Reliance on poll methodology from 4 years ago
  • Who’s willing to answer questions
  • Technologies used more by millennials than older folks
  • Building an accurate sample is hard

Other than employing lots of folks, filling a lot of “news” presentations, and disturbing a lot of dinners with yet another phone call, what is polling worth?  “‘It’s going to go away in its current form.'”

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Filed under Access, Accuracy, Data quality, Information, Reliance, Value

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