Are you getting full value for your ad dollars? Do computer bots inflate the number of views, and thus your advertising costs?
“‘Bot’ Fraud Affects 11% Of Display Ads on Web,” Wall Street Journal, December 9, 2014 B3. Fraud may account for $6 billion in excess fees in 2015.
If what you pay for a service depends on some external metric, you may want to make sure that metric is reliable and not subject to tweaking against your interests.
Is this within the information governance realm? If not, why not?