Recent news events have led me to consider an information governance issue that isn’t normally seen as an information governance issue.
What about crisis communications in the middle of a crisis? Is that an information issue within the purview of information governance?
Post- Exxon Valdez, where the big cheese at Exxon botched the news interviews and Exxon got slammed. Shortly thereafter, BP had the American Trader spill off the coast of California. Big news splash to start with, but two weeks later it was a non-event. The reason, I and others think, was the fact that BP and the owner of the vessel stepped up and took responsibility for the event and described how they were going to fix it. No waffling, no lawyer’s weasel words. [Disclaimer: I was a lawyer with Amoco at the time, and Amoco subsequently merged with BP. I wasn’t employed by BP at the time of the Gulf spill.]
I used this story in the training I did over the years for lawyers involved in crisis management and crisis response, both within Amoco and then BP, and externally. Others, like Richard Levick and Rick Corvillo, preach the same message: you can’t let the lawyer’s concern for liability trump the necessity of managing the brand impact of restoring trust in the marketplace. BP did, in my opinion, a great job with the press aspects after the Texas City explosion.
This hasn’t been viewed as an information governance issue. But it should be.
Where you have news clips of the President repeatedly saying one thing, and the marketplace reality being different, is it enough to say you’re sorry that others have been hurt by relying on what you said? Wouldn’t an information governance view require a statement that “I was wrong when I told you that,” followed by “and here’s what I’m going to do about it”? With anything short of that, can you restore the necessary trust?
Is this an information risk?