“Restaurants See Value In Big Data,” The Wall Street Journal, October 3, 2018 R5. A mobile app asks restaurant patrons to provide a bunch of information about themselves so that the restaurant can serve them better.
The app requests data about the patrons’ allergies. I was surprised that the restaurant quoted in the article is in California. Can you collect and store this information in California without infringing on the patrons’ privacy? Are there limits on what the restaurant can do with this information? Loyalty programs generally collect data about you. Do you care?
What could go wrong?