Blockchain, again

“Blockchain Helps Track Web Ads,” The Wall Street Journal, July 13, 2018 B4.  Technology used to determine whether “views” are by humans or bots, and where the advertising dollars are going.

How do you track how much of your sales price you actually receive?  For online ad publishers, Blockchain may help.  Also helps the advertisers.

More information is good.  Accurate information, even gooder.

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Filed under Access, Accuracy, Controls, Data quality, Information, Internal controls, Technology, Third parties, Value

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