When disaster hits one part of your industry, other members often get hit, too, especially when customers get upset. And the media smells blood.
“Facebook and Google Confront Antagonism of Big Advertisers,” The Wall Street Journal, March 26, 2018 A1. Major advertisers demand more detail and accountability around ads and cost following the revelations about the use/misuse of user data and the accuracy of the viewing statistics.
Is the business model of selling access to data that isn’t really yours finally breaking down?
In a related piece, Facebook took out a full-page ad on page B12 in The Wall Street Journal that says, in part, “We have a responsibility to protect your information. If we can’t, we don’t deserve it.” Interesting admission that it’s your information, not theirs. Still noodling on how that works through the courts.
Where to file this? What does non-compliance with your information policies cost you?