Who captures the metrics?

“Nielsen Acknowledges It Misses ‘Live’ Streamers,” The Wall Street Journal December 7, 2017 B3.  Networks don’t get full credit on the viewing statistics (number of viewers for a particular show) for all the live viewers.  Apparently, those viewers who stream certain broadcasts aren’t fully counted.

What do you do when technology changes, and it’s harder to count what you’re used to counting?  How do you price your offering?  What’s your information worth?

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Filed under Accuracy, Analytics, Data quality, Definition, Information, Value

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