“Digital Ad Buyers Seek Access to Data,” The Wall Street Journal, November 10, 2016 B5. Major digital advertisers tussle with Google and Facebook over how to track “views” of ads, and the use of third parties who provide only their version of the data. Advertisers want to embed some of their own tracking code.
Who owns the data? Who best protects your privacy and their business models? Are there antitrust implications, with Facebook and Google getting 68% of on-line ad spending?