Names as information

Is your name information?  Certainly, data that links to your name is covered by privacy laws in the EU.  But what about here?

“Smith & Wesson Plans to Change Its Name,” The Wall Street Journal, November 8, 2016 B3.  The holding company for the gun maker decides to change its name, although the brand for the guns will remain the same.

What’s your name worth?  Why would you change it?  What would that cost, all in?

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Filed under Board, Definition, Information, Protect information assets, Value

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