Two years, again

Facebook has been overstating the time viewers spend watching video ads.  For two years.

Allegedly, didn’t affect billing rates.  But would advertisers have spent so much if the data were accurately reported?  “Were” in the subjunctive – condition contrary to fact.

“Facebook Misstates Video,”The Wall Street Journal, September 23, 2016 B1.

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1 Comment

Filed under Accuracy, Corporation, Culture, Data quality, Definition, Directors, Duty, Duty of Care, Employees, Governance, Information, Internal controls, Risk, Value

One response to “Two years, again

  1. Pingback: Mad Men? | infogovnuggets

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