“Doubts Rise on Digital Ads,” The Wall Street Journal, September 24, 2016 A1. Front page. Above the fold. Right before Ad Week. The timing and placement were superb; the content, less so.
Yesterday, I posted about Facebook having overstated the time viewers spent watching video ads for two years. Today’s paper tells of a Japanese ad company that admitted overcharging for internet ads. And do ad agencies get hidden rebates, that don’t go back to the companies paying for the ads?
If there’s no truth in advertising, is it worth it, either for the people who pay for it or the people who consume it?
If you’re an ad agency, does this affect your business model? If you’re a business, does it affect your digital ad spend?