If you don’t look good based on normal metrics, you can either change your behavior or attempt to change the metrics.
“SEC Tightens Crackdown on ‘Adjusted’ Accounting Measures,” The Wall Street Journal, May 19, 2016 C3. SEC to send letters questioning use of non-standard metrics on earnings.
Why is someone offering a different comparison than the bog-standard one? Is it for your benefit or theirs?