What can you do when someone spreads lies on social media about your company’s product?
“KFC: Eight-Legged Chickens a Lie,” The Wall Street Journal, June 2, 2015 B3. KFC sues three companies in China, alleging they used Chinese social media to spread rumors about 8-legged chickens to damage KFC’s business.
Commercial defamation is actionable in China. But would a rumor spread by a private citizen be equally problematic? How does a company protect itself against somebody falsely shouting fire in crowded theater? The word “falsely” is an oft-omitted modifier in “quotations” from the O.W. Holmes opinion on free speech.