“Web-Video Newcomers Undercut YouTube,” Wall Street Journal, March 9, 2015 B1. Content providers and TV programs are exploring alternatives to YouTube. The 55% cut that content creators get from YouTube is less than the 70% or more new entrants may be offering.
So, you’ve got content you want to sell (or license) to viewers. What’s the fastest and cheapest way to do that? Is this type of access within the rubric of information governance? Looks like monetizing the value of content. But are TV programs eating their own lunch by providing content for Internet viewing? What happens to ad revenue on the “normal” channel, or the TV network’s private Internet offering?
Or do you flood all the channels and let the marketplace sort it out?