Measure what you measure

A key element of management of anything is developing metrics.  You get what you measure (and reward).  I was reminded of this when viewing a video by Nick Milton the other day on knowledge management, where he refers to people, process, technology, and KPIs (key performance indicators).

But what if your metrics are measuring something other than what you want?

Great Moments in NFL Combine Failure,” Wall Street Journal, February 19, 2015 D6.  As part of the selection process, the NFL runs possible players through a bunch of tests and measures the results, and make decisions based upon that information.  But it appears that several superstars did poorly on the tests but great on the field.

Do your performance metrics measure performance, or do they just collect numbers?  Are you measuring what matters, or what’s easy to collect?

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Filed under Analytics, Collect, Data quality, Information, Knowledge Management, Management, Oversight, Use, Value

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