What happens when you puff up your experience to enhance your reputation?
You get caught.
“NBC News’s Williams Recants War Story,” Wall Street Journal, February 5, 2015 B3. Brian Williams’s oft-repeated story that he was on a helicopter that got hit by an RPG in 2003 was false.
Why did it take this long for the truth to come out? What do you make of the way that he released the news, including a retraction to Stars and Stripes, an apology on his network news show, and a post on Facebook.
If you’re NBC, how do you protect against the risk of one of your news anchors repeatedly telling a major fib? Is this how you’d mitigate the impact of the fib after it was discovered? Should he be fired to protect the NBC brand? If not, what does that say about the culture?