Analytics on steroids

Even Nameless Data Can Reveal Identity, Study Finds,” Wall Street Journal, January 30, 2015 A3. Even after data has been stripped of identifying information like names and numbers, it doesn’t take much to identify an individual and his or her buying pattern.

Taking anonymized credit card transactions, plus LinkedIn and Facebook and Twitter, allows researchers to find the name of individual buyers.

How do we protect ourselves from this?  Does the European approach to privacy, with the extensions to information, plus other information that allows you to identify a particular person, stand ass the only way?  Or go off the grid? As US businesses, how do we use this new capability?

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Filed under Analytics, Collect, Legal, Operations, Privacy, Requirements, Risk, Use

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