TV that watches you

“NBCUniversal Unveils TV Targeting Offering,” Wall Street Journal, January 20, 2015 B4.  New ability to collect information from your cable set-top box to give ad buyers a better sense of who watching which TV shows.  They say.

Whose information is that, anyway?

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Filed under Analytics, Collect, Interconnections, IT, Management, Ownership, Privacy, Use

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