TV that watches you

“NBCUniversal Unveils TV Targeting Offering,” Wall Street Journal, January 20, 2015 B4.  New ability to collect information from your cable set-top box to give ad buyers a better sense of who watching which TV shows.  They say.

Whose information is that, anyway?

Leave a comment

Filed under Analytics, Collect, Interconnections, IT, Management, Ownership, Privacy, Use

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s