Sure, you would put a microchip ID in your dog in case he got lost. But would you pay money to know whether your dog is exercising enough?
“Dog Gone? Pooch Pooped Out? Fitness Trackers Let Pet Owners Know,” Wall Street Journal, November 15-16, 2014, A1. For some, that information has money. Selling fitness trackers for dogs.
Information value? Is this meeting a heretofore unmet need?
infogovnuggets 