You got zippers? I’ve got pants.

A marriage, or at least a dating relationship, between IBM’s analytics with Twitter’s big data.

“Twitter, IBM to Harness Tweet Data for Business,” Wall Street Journal, October 30, 2014 B6.  Parties for an alliance to offer business solutions based on Twitter users’ actions and opinions.  500 million Tweets a day.  Uses include: customer service, product planning, consumer surveys (without the survey), and public safety.

Interesting combination.  Who else might do this?  Don’t Google and Amazon do it already, albeit without the advisory model?  Where else are there humongous volumes of data?  Where are there underutilized analysts or analytic software?

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Filed under Analytics, Business Case, Data quality, Information, Interconnections, New Implications, Ownership, Privacy, Value

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