Is it live or is it Memorex?

Frustrating, isn’t it, the way the search results you want in Google or Yahoo are buried beneath ads or “sponsored” links?  How do you find only what you want to find, rather than what others pay to have you find?

“Deceptive Web Ads Draw Flak, Little Action,” Wall Street Journal, October 14, 2014 B1. The big search companies apparently are ignoring the “guidelines” issued by the Federal Trade Commission.

What does this say about the culture of those companies that they intentionally disregard guidance from the FTC?  What other rules and guidelines are they ignoring?  What does it do to the “value” of the search results?  Or does the consumer just not care?  Would you pay to not get the ads?

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Filed under Board, Business Case, Compliance, Compliance, Compliance, Controls, Culture, Culture, Governance, Information, Risk, Value

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