Fitness time?

Aren’t watches small devices one wears on one’s wrist to conveniently check on the time or date, or both?  Some watches are a fashion statement and some are jewelry, but they all just tell time, right?

“Swatch’s Biggest Fear? The Smartwatch,” Wall Street Journal, August 26, 2014 B6  The world’s largest watchmaker worries that wrist-based monitors of information beyond mere time (primarily fitness-related data) will eat into its business.  Will an Apple device tank Swatch’s stock when Samsung’s didn’t?

Is Swatch in the information delivery business?  Sort of. Is the core information enough, or must you constantly deliver “more”? How do you gauge the market’s desire for additional information delivery?  What is fitness data delivery worth?

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Filed under Information, Management, Use, Value

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