My dog ate your feedback

Who your customer reviews? Apparently, not you.

“Online Reputations Lost As Yahoo Switches to Yelp,” Wall Street Journal, April 10, 2014 B1 http://on.wsj.com/1geVgQd

Businesses who had customer reviews through Yahoo Local were surprised to find that, when Yahoo did a deal with Yelp, some of those reviews disappeared. But Yahoo represents only 10.3% of all Internet searches.

Two perspectives. One, if you’re the business who was reviewed, how do you protect (collect?) that information from the whims of Yahoo? Does it matter to you?

Two, if you are Yahoo, how do you manage changes that delete or hide or downgrade information that is important to businesses? Do you care? Do you mitigate the damage by telling them what’s coming?

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Filed under Business Case, Collect, Controls, Definition, Information, Management, Ownership, Protect, Risk, Third parties, Value

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