Opening Pandora’s box

Pandora has apparently been selling space for political ads based on the Zip code of the user.  You enter your Zip code at registration and Pandora determines which county you live in.  Based on how that county has voted lately, you will get political ads favoring the prevailing party.

I thought that was a bit spooky.  But, hey, the service is free.

Now Pandora is refining its mining, by allowing this data to be further divided based on what music you listen to, and then extrapolating that to which political party you belong to.  That’s downright scary.

“Pandora Ads Will Tie Music To Politics,” Wall Street Journal, February 14, 2014 B1

I understand how they might deduce persuasion based on Bob Marley.  But what if you listen to Warren Zevon?

Leave a comment

Filed under Information, Operations, Privacy, Use, Value

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s