Isn’t it obvious?

It’s hard not to blog about the continuing discussion of Target’s credit card breach, given the testimony of Target’s CFO yesterday.

But I will try.

Okay, you’re in the sports business.  Shoes, jerseys, and the like. Your competitor is, too, although he/she doesn’t compete across the entire line of products you offer.

But you both are selling wearable devices to help users monitor their progress on their individual fitness journeys. What happens if your competitor’s approach resembles yours? Just sue it.

“Adidas Sues Rival Under Armour.” Wall Street Journal, February 5, 2014 B9

Adidas alleges Under Armour infringed Adidas’s 10 patents relating to “real-time workout data transmission and automated route mapping” in Adidas’s miCoach system, and that Under Armour’s director of innovation and research (formerly senior innovation engineering manager at Adidas) knew of Adidas’s patents.

What are the risks of hiring the senior innovation engineering manager from your competitor?  Does your Code of Conduct prohibit employees from using proprietary information of their former employers? Is this unfair competition?  Or do you just do it?


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Filed under Business Case, Controls, Definition, Information, Internal controls, Knowledge Management, Ownership, Protect assets, Risk, Third parties, Value

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