Why was Target targeted for the credit card attack over Thanksgiving?
Seems strange. I suspect it’s a target-rich environment. Was Target especially lax in its data protections? Were they the highest volume target? Biggest revenue? I would have thought you’d do better going after a string of jewelry stores or something. Admittedly, I haven’t done the market research.
“Target Tried Anti-Theft Card,” Wall Street Journal, January 21, 2014 http://on.wsj.com/1jkYMe1 In 2004, Target tried to get other stores and banks to move to a credit card with a smart chip. Those in Target’s credit card division “lost out to the concerns of executives responsible for store operations and merchandising.” Apparently, the risk of hacking was less important than faster checkout speeds. Cost/benefit, I guess. Wonder if they are rethinking that position.
Are other stores out there also being targeted? When will we know?