Santa’s watching

Where you go and what you look at – isn’t that information that a retailer would like?

“Hot New Thing at the Mall: Heat Maps Track Shoppers,” Wall Street Journal, December 9, 2013 B1

Balancing shoppers’ privacy concerns with retailers’ information wants/needs, stores are using technology to track where inside their stores you shop. And providing you a special offer at the right time. “‘It’s really about reaching a customer at that critical moment they are making a decision.”‘  You have to agree to participate and your individual behavior isn’t tracked.  For now.

What’s this information worth?  What will it be worth next year?  Does the process make customers feel creepy in your stores?  Is that a good thing?  What about a traffic map at the mall, showing how many people went where?


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Filed under Business Case, HR, Information, New Implications, Operations, Ownership, Privacy, Use, Value

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