On the internet, no one knows you’re a dog.

The cartoon is part of internet lore.  I have this phrase on a sticker, translated into Mandarin.

But what if it mattered to you or someone exactly how many Twitter followers you had? Say, you’re an ad agency that get’s paid based on a metric that includes that?  Is that information important?  What’s it’s quality?

“Millions of Fake Accounts Dog Twitter,” Wall Street Journal, November 25, 2103 B1 http://on.wsj.com/1jDh45M

How many fake accounts are for sale?  Notwithstanding Twitter’s policy against them.

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Filed under Business Case, Controls, Data quality, Definition, Information, Operations, Risk, Third parties, Use, Value

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