What do you do when your point of reference changes?
Used to be, the reference mark for oil field activity was the rig count. Fifty or sixty years.
Now, with the shale formation activity, the rules they are a changing. It’s not just rigs, but how many wells they’re drilling and how productive those wells are.
“New technologies require new math in the oil field, Houston Chronicle, November 24, 2013 D1 http://bit.ly/19TUOz2
How do you prepare for changes in the metrics in your business? Is this an information problem or a management of change problem, or both?