“Web Giants Threaten End to Cookie Tracking, Wall Street Journal, October 29, 2013, B5 http://on.wsj.com/1cp2XTI
As best I understand this, presently third-party data brokers analyze the cookie-tracking data generated by your trips to websites. Microsoft, Google, and Facebook are cutting out the middle-man and providing advertisers a different path to mining and using the data created by our trips.
Now, if you’re in the information business of analyzing cookie-generated data, this may come as a blow. What’s worse, the Big Three (remember when that referred to car companies) can also analyze data from mobile smart phones, where cookies don’t work.