“New Campaigns for Obama’s Voter-Data Team,” Wall Street Journal, October 26-27, 2013 A4 http://on.wsj.com/HiKw5b
Story is about the people who helped the Obama campaigns to identify (through analytics) and mobilize (by optimizing ads and outreach and messaging) voters are now assisting other candidates. The Republicans are using analytics to do the same thing for their audience.
Some people know they’re in an information business. But aren’t most businesses in that business as well, or at least dependent upon that business? In addition to the compliance (with law and policy) aspects, how can you operate without understanding the role information plays in your business? From educating and monitoring employees to capturing operational and financial information, we all do it. Some better than others. Which may be a competitive advantage. What business doesn’t rely on information? Does this need to be (and to be recognized as) a core competency?