“Phony Web Traffic Tricks Digital Ads,” Wall Street Journal, October 1, 2013 B1 http://on.wsj.com/16eh1uI
Fraudsters are using groups of automated robots to drive up the hit counts on websites, thereby manipulating the amount of money the websites get from advertisers on their site.
What’s the impact on the business model? What controls do you have to prevent it?
Peter Steiner’s cartoon, as published in The New Yorker in 1993, courtesy of Wikipedia http://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you%27re_a_dog