“How to Handle All That Data”

Wall Street Journal, September 30, 2013 R4 http://on.wsj.com/17jRzE6

Suggestions for the smaller business dealing with the flood of data:

  • Look beyond the current quarter to be able to see trends
  • Make the data visual
  • Look at it at least weekly, but not daily
  • Focus on local customers and markets
  • Think about which metrics mean the most and why
  • Solicit lots of information about your customers
  • Use software for predictions
  • Select influential customers to watch
  • Look for patterns

My only question: How is this different from how successful businesses have always looked at data?


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Filed under New Implications, Use, Value

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